We can help you...
spend less time in the office
and more time loving life!
You were made for more than hustle.
You were made to lead, grow, and serve — without drowning in to-do lists or tech headaches.
At Becky Heller Co., we help Mary Kay leaders modernize tradition with faith, systems, and simplicity.
From recognition to communication, we’re your one-stop shop for streamlined support that’s simple, sustainable, and duplicatable.
When your business runs on systems, not stress, you can focus on what truly matters:
your faith, your people, and your career.
Exclusive Offer for Directors Only
MID-MONTH MOMENTUM NEWSLETTER
The Strategies You Need, Right When You Need Them
Why work with us?
At Becky Heller Co., we’ve supported dozens of top Mary Kay Directors in creating sustainable, simplified systems that feel personal and duplicatable.
We know that leading a team takes heart and a whole lot of organization.
That’s why our approach combines faith, flexibility, and modern systems so you can show up as the confident, centered leader you were called to be.
We’re here to help you lead with confidence and clarity so you can spend less time glued to your phone and more time doing the things you love.
Ways to Work with Us
Your professional mini website, lead-generating tool, link-in-bio, and digital business card, all in one.
Say goodbye to outdated business cards and dead-end Linktrees. A Pink Mini Site gives you a modern, duplicatable way to grow your business online — helping you collect leads, share your links, and look like the pro you are.
Perfect for:
Consultants & Directors who want an easy, all-in-one hub
Directors who want duplicatable tools for their team
Your professional mini website, lead-generating tool, link-in-bio, and digital business card, all in one.
Say goodbye to outdated business cards and dead-end Linktrees. A Pink Mini Site gives you a modern, duplicatable way to grow your business online — helping you collect leads, share your links, and look like the pro you are.
Perfect for:
Consultants & Directors who want an easy, all-in-one hub
Directors who want duplicatable tools for their team
Content. Systems. Simplicity.
Consistency doesn’t have to be complicated. The Pink Party Hub gives you plug-and-play content, ready-to-run party templates, and marketing systems that make online selling simple — so you can grow without guesswork
Content. Systems. Simplicity.
Consistency doesn’t have to be complicated. The Pink Party Hub gives you plug-and-play content, ready-to-run party templates, and marketing systems that make online selling simple — so you can grow without guesswork
Content. Systems. Simplicity.
"I do not feel like I am “just a number” like I have working with some companies. Becky truly wants to understand how she and her staff can best support you."
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"Becky Heller and Co is amazing. I do not feel like I am “just a number” like I have working with some companies. Becky truly wants to understand how she and her staff can best support you. Her services are amazing as well as the quality she provides. Adding her services has truly been a game changer for my business!"
Madison Bigham
Mary Kay Director
Our Boutique Approach to Director Services
We know no two Directors are alike and your systems shouldn't be either.
That’s why all of our bundles are fully customized.
From the words in your emails to the automations behind the scenes, it’s all tailored to you.
Our promise?
Systems that make sense
A supportive partner (not just a task-taker)
The freedom to focus on the parts of your business you love
Unit Emails
Communication is crucial to the growth and sustainability of your team. Our emails are completely customized with your reco, your goals, your events, and more!
Here are some of the emails we send on your behalf: Birthday, Anniversary, Status, Great Start Tracking, New Consultant Series, Monthly Customer emails, and more!
We send three team emails a month that help keep clarity, vision, and excitement throughout the month. .
Unit Email Support
Communication is crucial to the growth and sustainability of your team. Our emails are completely customized with your reco, your goals, your events, and more!
Here are some of the emails we send on your behalf: Birthday, Anniversary, Status, Great Start Tracking, New Consultant Series, Monthly Customer emails, and more!
We send three team emails a month that help keep clarity, vision, and excitement throughout the month. .
Texting Support
With texting, we celebrate achievers and cheer on those who are on track to finish strong.
We also handle the important reminders that keep momentum high, like status reminders, mid-month and month-end check-ins, and goal-based nudges — so nothing slips through the cracks.
We recognize and support all wholesale levels (you choose), career path milestones, Star Consultant progress, year-to-date courts, and more, creating consistent encouragement and clarity for your team without adding anything else to your plate.
Texting Support
With texting, we celebrate achievers and cheer on those who are on track to finish strong.
We also handle the important reminders that keep momentum high, like status reminders, mid-month and month-end check-ins, and goal-based nudges — so nothing slips through the cracks.
We recognize and support all wholesale levels (you choose), career path milestones, Star Consultant progress, year-to-date courts, and more, creating consistent encouragement and clarity for your team without adding anything else to your plate.
Facebook Recognition
Beautiful, branded recognition graphics for your social media, emails, and team groups all posted as you!
With twice a week recognition, we celebrate achievers and celebrate those who are on-target to finish the goal!
We celebrate all wholesale levels (that you request), career path, star consultant, year-to-date courts, and more!
Facebook Recognition
Beautiful, branded recognition graphics for your social media, emails, and team groups all posted as you!
With twice a week recognition, we celebrate achievers and celebrate those who are on-target to finish the goal!
We celebrate all wholesale levels (that you request), career path, star consultant, year-to-date courts, and more!
Digital Tools
Simplify your systems with tools that help you lead and duplicate with ease.
From your branded Digital Newsletter to your Pink Mini Site, Pink Party Hub access, and custom images, we create the digital foundation that keeps your business running smoothly and beautifully, every single month.
Join our Waitlist!
The Hub:
Your All-In-One System
When you sign up for our Full-Service Director Support, you’ll get access to your very own branded business hub—an all-in-one system that makes running your unit smooth and professional.
Your Own CRM System
Contact management for your customers and team
Built-in SMS and email marketing tools
Automated campaigns to nurture leads and follow up
Notes, tags, and pipeline tracking
Custom Monthly Content Creation
Email campaigns written in your voice
Text message campaigns to keep your team engaged
Weekly recognition / reco posts tailored to you
Social post templates (optional add-ons)
Booking & Calendars
Custom appointment scheduler for your guests, facials, or recruiting calls
Automated reminders for bookings
Landing Pages & Forms
Customized event sign-up forms
Customer interest or order forms
Pre-order or waitlist forms
Simple, Centralized Hub
Your own branded login for easy access
Everything in one place for you
"I highly recommend their services to anyone looking for reliable and creative virtual MK office assistance!"
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"Working with Becky Heller Co. has been an absolute game-changer for my business. They provide top-notch virtual assistance, helping me create stunning flyers, reco for my unit and customized Canva templates that perfectly aligned with style. They also manage my email services seamlessly, creating gorgeous emails for my customers plus my unit & made sure my communications were professional and timely. Becky & her team are so responsive and truly understood my needs for cohesive yet beautiful flyers, reco, virtual party posts & emails. I am truly able to focus on growing my business while knowing that all the details were in capable hands. I highly recommend their services to anyone looking for reliable and creative virtual MK office assistance!"
Ashley Hartford
Mary Kay Director
A La Carte Service
Digital Newsletter
Shower your team or area with celebration and recognition, showcased all month long!
Stay up-to-date on company-wide and team announcements, in one convenient place with our digital newsletter.
See our Announcement Page and Reco Page.
Our Happy Clients
"I love how everything sent and posted sounds like me! They take into consideration my voice, our unit’s goals, everything! Becky Heller and her team want you to succeed!"
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This assisting service has breathed new life into my business. I feel so more free to focus on what only I can do in my business while my consultants feel more recognized and supported. I love how everything sent and posted sounds like me! They take into consideration my voice, our unit’s goals, everything! Becky Heller and her team want you to succeed!
Becky Houck
Mary Kay Director
Amy Lynch
Mary Kay Sales Director
"Becky Heller and her team are phenomenal! They are in constant communication with me, and are willing to help in all the ways that I have asked for help. I've used a different group before to help with my unit, and can say that Becky's team far surpasses my previous experience when it comes to having a personal touch!"
"They are in constant communication with me, and are willing to help in all the ways that I have asked for help. "
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"I love the versatility, the personal touch, the go-give spirit, and how helpful the entire team is!"
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"I have used Becky Heller Co. for several years and I love the versatility, the personal touch, the go-give spirit, and how helpful the entire team is! I've never felt like a bother or that I'm not valued.
Nichole Mariakis
Mary Kay Director
Carmen Felix
Mary Kay Senior Sales Director
"Having Becky as my VA has changed my business for the better!!!"
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"Becky has helped me become free to do more one on one sessions with clients and consultants."
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"I literally could not keep up with all of my work, social media posts, and my life. Becky took care of all my Mary Kay postings, newsletters, and emails for me! She has helped me become free to do more one on one sessions with clients and consultants. Now I’m able to book and host parties, as well as train new consultants without the worry of getting it all done!"
Nan Arthur
Mary Kay Sales Director
Yes! Sign Me Up!
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