You were made to lead, grow, and serve — without drowning in to-do lists or tech headaches.
From recognition to communication, we’re your one-stop shop for streamlined support that’s simple, sustainable, and duplicatable.



At Becky Heller Co., we’ve supported dozens of top Mary Kay Directors in creating sustainable,
simplified systems that feel personal and duplicatable.
We know that leading a team takes heart and a whole lot of organization.
That’s why our approach combines faith, flexibility, and modern systems so you can show up as the confident, centered leader you were called to be.
We’re here to help you lead with confidence and clarity so you can spend less time glued to your phone and more time doing the things you love.



At Becky Heller Co., we’ve supported dozens of top Mary Kay Directors in creating sustainable,
simplified systems that feel personal and duplicatable.
We know that leading a team takes heart and a whole lot of organization.
That’s why our approach combines faith, flexibility, and modern systems so you can show up as the confident, centered leader you were called to be.
We’re here to help you lead with confidence and clarity so you can spend less time glued to your phone and more time doing the things you love.

Your professional mini website, lead-generating tool, link-in-bio, and digital business card, all in one.
Say goodbye to outdated business cards and dead-end Linktrees. A Pink Mini Site gives you a modern, duplicatable way to grow your business online — helping you collect leads, share your links, and look like the pro you are.
Perfect for:
Consultants & Directors who want an easy, all-in-one hub
Directors who want duplicatable tools for their team


Content. Systems. Simplicity.
Consistency doesn’t have to be complicated. The Pink Party Hub gives you plug-and-play content, ready-to-run party templates, and marketing systems that make online selling simple — so you can grow without guesswork.
Content. Systems. Simplicity.
Consistency doesn’t have to be complicated. The Pink Party Hub gives you plug-and-play content, ready-to-run party templates, and marketing systems that make online selling simple — so you can grow without guesswork.

"Becky Heller and Co is amazing. I do not feel like I am “just a number” like I have working with some companies. Becky truly wants to understand how she and her staff can best support you. Her services are amazing as well as the quality she provides. Adding her services has truly been a game changer for my business!"

Madison Bigham
Mary Kay Director

Beautiful, branded recognition graphics for your social media, emails, and team groups all posted as you!
With twice a week recognition, we celebrate achievers and celebrate those who are on-target to finish the goal!
We celebrate all wholesale levels (that you request), career path, star consultant, year-to-date courts, and more!
Beautiful, branded recognition graphics for your social media, emails, and team groups all posted as you!
With twice a week recognition, we celebrate achievers and celebrate those who are on-target to finish the goal!
We celebrate all wholesale levels (that you request), career path, star consultant, year-to-date courts, and more!

Shower your team with celebration and recognition, showcased all month long!
Stay up-to-date on company-wide and unit announcements, in one convenient place with our digital newsletter.
See our Announcement Page and Reco Page.
Shower your team with celebration and recognition, showcased all month long!
Stay up-to-date on company-wide and unit announcements, in one convenient place with our digital newsletter.
See our Announcement Page and Reco Page.

Beautiful, branded recognition graphics for your social media, emails, and team groups all posted as you!
With twice a week recognition, we celebrate achievers and celebrate those who are on-target to finish the goal!
We celebrate all wholesale levels (that you request), career path, star consultant, year-to-date courts, and more!
Beautiful, branded recognition graphics for your social media, emails, and team groups all posted as you!
With twice a week recognition, we celebrate achievers and celebrate those who are on-target to finish the goal!
We celebrate all wholesale levels (that you request), career path, star consultant, year-to-date courts, and more!

This package is the best value package for directors who may have multiple assistants on their team.
All emails are customized with your unit information and recognition. Recognition is updated twice weekly and one month-end recap day.
This bundle also includes a monthly Unit Calendar or Prize Sheet.
Shower your team with celebration and recognition, showcased all month long!
Stay up-to-date on company-wide and unit announcements, in one convenient place with our digital newsletter.
See our Announcement Page and Reco Page.

Beautiful, branded recognition graphics for your social media, emails, and team groups all posted as you!
With twice a week recognition, we celebrate achievers and celebrate those who are on-target to finish the goal!
We celebrate all wholesale levels (that you request), career path, star consultant, year-to-date courts, and more!
Beautiful, branded recognition graphics for your social media, emails, and team groups all posted as you!
With twice a week recognition, we celebrate achievers and celebrate those who are on-target to finish the goal!
We celebrate all wholesale levels (that you request), career path, star consultant, year-to-date courts, and more!
• Wholesale Achievers ($225 - $2,000)
• Career Path
• On Target Star Consultant
• Star Consultant
• Yearlong Consistency Achiever
• On Target Great Start Achiever
• Great Start Achiever
• New Consultants
• Birthday / Anniversary

• Wholesale Achievers ($225 - $2,000)
• Career Path
• On Target Star Consultant
• Star Consultant
• Yearlong Consistency Achiever
• On Target Great Start Achiever
• Great Start Achiever
• New Consultants
• Birthday / Anniversary
Shower your team or area with celebration and recognition, showcased all month long!
Stay up-to-date on company-wide and team announcements, in one convenient place with our digital newsletter.
See our Announcement Page and Reco Page.

Communication is crucial to the growth and sustainability of your team. Our emails are completely customized with your reco, your goals, your events, and more!
Here are some of the emails we send on your behalf: Birthday, Anniversary, Status, Great Start Tracking, New Consultant Series, Monthly Customer emails, and more!
We send three team emails a month that help keep clarity, vision, and excitement throughout the month. .
This package is the best value package for directors who may have multiple assistants on their team.
All emails are customized with your unit information and recognition. Recognition is updated twice weekly and one month-end recap day.
This bundle also includes a monthly Unit Calendar or Prize Sheet.
Communication is crucial to the growth and sustainability of your team. Our emails are completely customized with your reco, your goals, your events, and more!
Here are some of the emails we send on your behalf: Birthday, Anniversary, Status, Great Start Tracking, New Consultant Series, Monthly Customer emails, and more!
We send three team emails a month that help keep clarity, vision, and excitement throughout the month. .


Beautiful, branded recognition graphics for your social media, emails, and team groups all posted as you!
With twice a week recognition, we celebrate achievers and celebrate those who are on-target to finish the goal!
We celebrate all wholesale levels (that you request), career path, star consultant, year-to-date courts, and more!

Beautiful, branded recognition graphics for your social media, emails, and team groups all posted as you!
With twice a week recognition, we celebrate achievers and celebrate those who are on-target to finish the goal!
We celebrate all wholesale levels (that you request), career path, star consultant, year-to-date courts, and more!
Beautiful, branded recognition graphics for your social media, emails, and team groups all posted as you!
With twice a week recognition, we celebrate achievers and celebrate those who are on-target to finish the goal!
We celebrate all wholesale levels (that you request), career path, star consultant, year-to-date courts, and more!


Simplify your systems with tools that help you lead and duplicate with ease.
From your branded Digital Newsletter to your Pink Mini Site, Pink Party Hub access, and Custom Images, we create the digital foundation that keeps your business running smoothly and beautifully, every single month.
⭐️⭐️⭐️⭐️⭐️
"Working with Becky Heller Co. has been an absolute game-changer for my business. They provide top-notch virtual assistance, helping me create stunning flyers, reco for my unit and customized Canva templates that perfectly aligned with style. They also manage my email services seamlessly, creating gorgeous emails for my customers plus my unit & made sure my communications were professional and timely. Becky & her team are so responsive and truly understood my needs for cohesive yet beautiful flyers, reco, virtual party posts & emails. I am truly able to focus on growing my business while knowing that all the details were in capable hands. I highly recommend their services to anyone looking for reliable and creative virtual MK office assistance!"

Ashley Hartford
Mary Kay Director

Your Own CRM System
Contact management for your customers and team
Built-in SMS and email marketing tools
Automated campaigns to nurture leads and follow up
Notes, tags, and pipeline tracking
Custom Monthly Content Creation
Email campaigns written in your voice
Text message campaigns to keep your team engaged
Weekly recognition / reco posts tailored to you
Social post templates (optional add-ons)

Your Own CRM System
• Contact management for your customers and team
• Built-in SMS and email marketing tools
• Automated campaigns to nurture leads and follow up
• Notes, tags, and pipeline tracking
Custom Monthly Content Creation
• Email campaigns written in your voice
• Text message campaigns to keep your team engaged
• Weekly recognition / reco posts tailored to you
• Social post templates (optional add-ons)
Booking & Calendars
Custom appointment scheduler for your guests, facials, or recruiting calls
Automated reminders for bookings
Landing Pages & Forms
Customized event sign-up forms
Customer interest or order forms
Pre-order or waitlist forms
Simple, Centralized Hub
Your own branded login for easy access
Everything in one place for you


Booking & Calendars
• Custom appointment scheduler for your guests, facials, or recruiting calls
• Automated reminders for bookings
Landing Pages & Forms
• Customized event sign-up forms
• Customer interest or order forms
• Pre-order or waitlist forms
Simple, Centralized Hub
• Your own branded login for easy access
• Everything in one place for you
This assisting service has breathed new life into my business. I feel so more free to focus on what only I can do in my business while my consultants feel more recognized and supported. I love how everything sent and posted sounds like me! They take into consideration my voice, our unit’s goals, everything! Becky Heller and her team want you to succeed!

Becky Houck
Mary Kay Director

Amy Lynch
Mary Kay Sales Director
"Becky Heller and her team are phenomenal! They are in constant communication with me, and are willing to help in all the ways that I have asked for help. I've used a different group before to help with my unit, and can say that Becky's team far surpasses my previous experience when it comes to having a personal touch!"
"Becky Heller and her team are phenomenal! They are in constant communication with me, and are willing to help in all the ways that I have asked for help. I've used a different group before to help with my unit, and can say that Becky's team far surpasses my previous experience when it comes to having a personal touch!"

Amy Lynch
Mary Kay Sales Director
"I have used Becky Heller Co. for several years and I love the versatility, the personal touch, the go-give spirit, and how helpful the entire team is! I've never felt like a bother or that I'm not valued."

Nichole Mariakis
Mary Kay Director

Carmen Felix
Mary Kay Senior Sales Director

Carmen Felix
Mary Kay Senior Sales Director
"I literally could not keep up with all of my work, social media posts, and my life. Becky took care of all my Mary Kay postings, newsletters, and emails for me! She has helped me become free to do more one on one sessions with clients and consultants. Now I’m able to book and host parties, as well as train new consultants without the worry of getting it all done!"

Nan Arthur
Mary Kay Sales Director

Nan Arthur
Mary Kay Sales Director
"I literally could not keep up with all of my work, social media posts, and my life. Becky took care of all my Mary Kay postings, newsletters, and emails for me! She has helped me become free to do more one on one sessions with clients and consultants. Now I’m able to book and host parties, as well as train new consultants without the worry of getting it all done!"
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