I can help you...
spend less time in the office
and more time loving life!
spend less time in the office
and more time loving life!
We're so glad you are here!
Your one-stop shop for simplifying, streamlining, and growing your Mary Kay business—without the overwhelm.
At Becky Heller Co., we’re more than just virtual assistants.
We’re your partners in building a sustainable, duplicatable business you actually love.
We specialize in supporting Mary Kay Sales Directors who want systems that work for them, so they can spend less time in the office and more time leading, mentoring, and enjoying life.
Our Features
Our Director Services are fully customized to sound like you and serve your team in your unique voice.
When you sign up, you’ll get access to your very own branded business hub—an all-in-one system that makes running your unit smooth and professional.
Your Own CRM System
Contact management for your customers and team
Built-in SMS and email marketing tools
Automated campaigns to nurture leads and follow up
Notes, tags, and pipeline tracking
Custom Monthly Content Creation
Email campaigns written in your voice
Text message campaigns to keep your team engaged
Weekly recognition / reco posts tailored to you
Social post templates (optional add-ons)
Your Own CRM System
• Contact management for your customers and team
• Built-in SMS and email marketing tools
• Automated campaigns to nurture leads and follow up
• Notes, tags, and pipeline tracking
Custom Monthly Content Creation
• Email campaigns written in your voice
• Text message campaigns to keep your team engaged
• Weekly recognition / reco posts tailored to you
• Social post templates (optional add-ons)
Booking & Calendars
Custom appointment scheduler for your guests, facials, or recruiting calls
Automated reminders for bookings
Landing Pages & Forms
Customized event sign-up forms
Customer interest or order forms
Pre-order or waitlist forms
Simple, Centralized Hub
Your own branded login for easy access
Everything in one place for you
Booking & Calendars
• Custom appointment scheduler for your guests, facials, or recruiting calls
• Automated reminders for bookings
Landing Pages & Forms
• Customized event sign-up forms
• Customer interest or order forms
• Pre-order or waitlist forms
Simple, Centralized Hub
• Your own branded login for easy access
• Everything in one place for you
Our Boutique Approach
We know no two Directors are alike. That’s why all of our bundles are fully customized. From the words in your emails to the automations behind the scenes—it’s all tailored to you.
Our promise?
Systems that make sense
A supportive partner (not just a task-taker)
The freedom to focus on the parts of your business you love
"I highly recommend their services to anyone looking for reliable and creative virtual MK office assistance!"
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"Working with Becky Heller Co. has been an absolute game-changer for my business. They provide top-notch virtual assistance, helping me create stunning flyers, reco for my unit and customized Canva templates that perfectly aligned with style. They also manage my email services seamlessly, creating gorgeous emails for my customers plus my unit & made sure my communications were professional and timely. Becky & her team are so responsive and truly understood my needs for cohesive yet beautiful flyers, reco, virtual party posts & emails. I am truly able to focus on growing my business while knowing that all the details were in capable hands. I highly recommend their services to anyone looking for reliable and creative virtual MK office assistance!"
Ashley Hartford
Mary Kay Director
Our Bundles
Savvy Director Bundle
This package is the best value package for directors who need everything all in one place and looking to step have a more modern twist on services. All emails are customized with your unit information and recognition. Recognition is updated twice weekly and once month-end recap day.
Facebook Recognition
Wholesale Achievers ($225 - $2,000)
Career Path
On Target Star Consultant
Star Consultant
Yearlong Consistency Achiever
On Target Great Start Achiever
Great Start Achiever
New Consultants
Birthday / Anniversary
Unit Emails
Unit Birthday / Anniversary Emails
Beginning of the Month Email
Mid Month Email
End of the Month Email
New Consultant Series (5 Weeks)
Great Start Tracking Emails
Status Emails (A3, I3, and T1, T6)
Monthly Customer Email
Digital Assets
Digital Newsletter (announcements and reco) to share on Facebook, through email, or text it out! (Newsletter Demo & Reco Demo)
Monthly Unit Calendar or Prize Sheet
Pink Party Hub Director Bundle (Includes done for you posting)
Unit / Customer Texting Support (Thank You for Ordering, Monthly Achievers, OT Star, Great Start, Status, Birthday/Anniversary, etc.)
Most Popular Bundle
MK Director Services
Full Service Bundle
This package is the best value package for directors who need everything all in one place and looking to step have a more modern twist on services. All emails are customized with your unit information and recognition. Recognition is updated twice weekly and once month-end recap day.
Facebook Recognition
• Wholesale Achievers ($225 - $2,000)
• Career Path
• On Target Star Consultant
• Star Consultant
• Yearlong Consistency Achiever
• On Target Great Start Achiever
• Great Start Achiever
• New Consultants
• Birthday / Anniversary
Unit Emails
• Unit Birthday / Anniversary Emails
• Beginning of the Month Email
• Mid Month Email
• End of the Month Email
• New Consultant Series (5 Weeks)
• Great Start Tracking Emails
• Status Emails (A3, I3, and T7)
Digital Assets
• Digital Newsletter (announcements and reco) to share on Facebook,
through email, or text it out!
• Monthly Unit Calendar or Prize Sheet
• Pink Party Hub Director Bundle (includes done for you posting)
• Unit / Customer Texting Support (Thank You for Ordering, Monthly Achievers, OT Star, Great Start, Status, Birthday/Anniversary, etc.)
Most Popular Bundle
Custom Bundle
This package is the best value package for directors who may have multiple assistants on their team.
All emails are customized with your unit information and recognition. Recognition is updated twice weekly and one month-end recap day.
This bundle also includes a monthly Unit Calendar or Prize Sheet.
This package is the best value package for directors who may have multiple assistants on their team. All emails are customized with your unit information and recognition. Recognition is updated once a week and one month-end recap day.
Facebook Recognition
Wholesale Achievers ($225 - $2,000)
Career Path
On Target Star Consultant
Star Consultant
Yearlong Consistency Achiever
On Target Great Start Achiever
Great Start Achiever
New Consultants
Birthday / Anniversary
• Wholesale Achievers ($225 - $2,000)
• Career Path
• On Target Star Consultant
• Star Consultant
• Yearlong Consistency Achiever
• On Target Great Start Achiever
• Great Start Achiever
• New Consultants
• Birthday / Anniversary
Unit Emails
• Unit Birthday / Anniversary Emails
• Beginning of the Month Email
• Mid Month Email
• End of the Month Email
• New Consultant Series (5 Weeks)
• Great Start Tracking Emails
• Status Emails (A3, I3, and T7)
• Monthly Customer Email
Unit Birthday / Anniversary Emails
Beginning of the Month Email
Mid Month Email
End of the Month Email
New Consultant Series (5 Weeks)
Great Start Tracking Emails
Status Emails (A3, I3, and T1, T6)
Monthly Customer Email
$150 Start Up Fee will be applied upon onboarding.
All services can be cancelled with a 30 day notice to any services.
Any services requested outside of bundle will be charged an hourly rate of $40.
Why work with us?
At Becky Heller Co., we’ve supported dozens of top Mary Kay Directors in creating sustainable,
simplified systems that feel personal and duplicatable.
We’re here to help you lead with confidence and clarity—so you can spend less time glued to your phone and more time loving life.
"I do not feel like I am “just a number” like I have working with some companies. Becky truly wants to understand how she and her staff can best support you."
⭐️⭐️⭐️⭐️⭐️
"Becky Heller and Co is amazing. I do not feel like I am “just a number” like I have working with some companies. Becky truly wants to understand how she and her staff can best support you. Her services are amazing as well as the quality she provides. Adding her services has truly been a game changer for my business!"
Madison Bigham
Mary Kay Director
Our Monthly Subscriptions
Your Link-in-Bio, Website, Business Card—All in One!
Grow your pink business effortlessly with a custom Pink Mini Site. Perfect for social sellers who want to show up online without the price of a website.
Meet your newest Party Assistant Service! Streamline your parties and your social media presence easier than ever.
Our Happy Clients
"I love how everything sent and posted sounds like me! They take into consideration my voice, our unit’s goals, everything! Becky Heller and her team want you to succeed!"
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This assisting service has breathed new life into my business. I feel so more free to focus on what only I can do in my business while my consultants feel more recognized and supported. I love how everything sent and posted sounds like me! They take into consideration my voice, our unit’s goals, everything! Becky Heller and her team want you to succeed!
Becky Houck
Mary Kay Director
Amy Lynch
Mary Kay Sales Director
"Becky Heller and her team are phenomenal! They are in constant communication with me, and are willing to help in all the ways that I have asked for help. I've used a different group before to help with my unit, and can say that Becky's team far surpasses my previous experience when it comes to having a personal touch!"
"They are in constant communication with me, and are willing to help in all the ways that I have asked for help. "
⭐️⭐️⭐️⭐️⭐️
"They are in constant communication with me, and are willing to help in all the ways that I have asked for help. "
⭐️⭐️⭐️⭐️⭐️
"Becky Heller and her team are phenomenal! They are in constant communication with me, and are willing to help in all the ways that I have asked for help. I've used a different group before to help with my unit, and can say that Becky's team far surpasses my previous experience when it comes to having a personal touch!"
Amy Lynch
Mary Kay Sales Director
"I love the versatility, the personal touch, the go-give spirit, and how helpful the entire team is!"
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"I have used Becky Heller Co. for several years and I love the versatility, the personal touch, the go-give spirit, and how helpful the entire team is! I've never felt like a bother or that I'm not valued."
Nichole Mariakis
Mary Kay Director
"Having Becky as my VA has changed my business for the better!!!"
⭐️⭐️⭐️⭐️⭐️
Carmen Felix
Mary Kay Senior Sales Director
Carmen Felix
Mary Kay Senior Sales Director
"Having Becky as my VA has changed my business for the better!!!"
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"Becky has helped me become free to do more one on one sessions with clients and consultants."
⭐️⭐️⭐️⭐️⭐️
"I literally could not keep up with all of my work, social media posts, and my life. Becky took care of all my Mary Kay postings, newsletters, and emails for me! She has helped me become free to do more one on one sessions with clients and consultants. Now I’m able to book and host parties, as well as train new consultants without the worry of getting it all done!"
Nan Arthur
Mary Kay Sales Director
Nan Arthur
Mary Kay Sales Director
"I literally could not keep up with all of my work, social media posts, and my life. Becky took care of all my Mary Kay postings, newsletters, and emails for me! She has helped me become free to do more one on one sessions with clients and consultants. Now I’m able to book and host parties, as well as train new consultants without the worry of getting it all done!"
"Becky has helped me become free to do more one on one sessions with clients and consultants."
⭐️⭐️⭐️⭐️⭐️
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